CHALLENGE

They approached Petros to develop a video concept that would get their artist noticed amongst Millennials and Gen Z world-wide. Petros worked with Avicii to understand the symbolism and creative behind his album ‘Levels’.

RESULTS

The ‘Levels’ video went on to be nominated for multiple MTV awards including video of the year. Avicii went on to become one of the biggest EDM artists in the world. The video has been used to teach music video film making at the University of London and has captured the attention of audiences world wide with three quarters of a billion views.