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MORTON SALT
Morton Salt had not advertised in 100 years. They wanted to create an ad for their latest product, Pool Salt.
CREATIVE : LIVE ACTION : LIVE ACTION DIRECTING
CHALLENGE
They needed a visually stunning ad that re-invented the Morton Salt Girl as an empowered female who, ‘walks her own walk’.
Petros worked with Ogilvy Agency to create a stunning new version of the MS girl, re-visualized as a swimmer, combining technical under-water photography and synchronized swimming Olympiads.
RESULTS
The spot fast forwarded MS into a new age -- as both relevant and exciting.
MORTON SALT FOR POOLS
Shot with the Olympiad Aqualillies in an original William Randolph Hearst pool from 1920 built for Marion Davies.
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