Alcatel Lucent is one of the largest global creators of hardware for internet and telecommunications — built by engineers for business. Explaining new tech product features tends to be boring — But even engineers want to be entertained.

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Petros worked Alcatel Lucent to develop and create a five year digital media and video content campaign bringing comedy and entertainment into a space that had been previously dominated by marketing and tech talk. Each year KPIs were established for adoption of new hardware and software innovations. The marketing campaigns both digital and print were integral to the sales team’s success.