MICROSOFT EDU
Microsoft Education was looking to close the skills and employability gap – especially among students of color and disadvantaged and displaced students around the world with educational resources, programs and connections that create equity for all.
CREATIVE : SOCIAL : DIGITAL : LIVE ACTION
CHALLENGE
Tell a powerful story (create a “book cover”) that inspires influential adults and educators to see a near-future scenario where all kids are empowered to learn and become future-ready. Create engagement and conversation between educators and students around the globe.
RESULTS
The final campaign was 100% on brand with authentic and inspired real world solutions. With support through social, the spot garnered high engagement, inviting classrooms featured in the campaign to converse with each other as well as students around the globe.
Further engagement was driven through FlipGrid (an educator curated student social platform where students converse and learn from each other) Which was a huge win for MicroSoft Education and an example of a campaign taking on a continued life of its own.
CREATIVE
Petros worked with Ayzenberg Agency to develop the ‘Every Student Has a Voice’ campaign, traveling with a documentary crew around the world to cast a light on students leveling the playing field in future ready classrooms. The children turned the cameras on themselves, speaking in their own voices about personal empowerment and told their inspirational and heart-felt stories for influential adults, educators and students world-wide.
COMMERCIAL
In the social sphere, the ‘Re-Invention’ BTS film expanded our audience and drove high engagement.
